Product launches | GTM strategy | Product-led growth
Senior product marketing manager with eight years at Salesforce, working the full product lifecycle. I work out how a product should be positioned, launch it, and stay on it with Product and Sales through onboarding and adoption, until customers can see why it matters to them.
Open to product marketing roles
Selected work
A free add-on that brings service, marketing and commerce to Sales Cloud customers. The launch included setup videos, a one-pager and Dreamforce workshops.
My role: Owned the launch, from messaging to training.
Getting customers started with AI agents, from the how-to article to the in-product nudge. Written for people who had never built an agent, so every step is plain and doable.
My role: Set the GTM and created the launch assets.
Lead with the value, so customers see why the product matters from the start. Walk them through a journey from sign-up to their first win, with emails that respond to what they do.
My role: Built the journey; sold Product and Engineering on it.
A new Health Cloud product for health insurers. The launch included sales enablement, pitch decks and a dedicated campaign budget.
My role: Set the plan: audience and programs for insurers.
Campaigns aimed squarely at C-level buyers, built side by side with Sales and the industry marketing teams, including the Health Cloud for Payers launch.
My role: Planned and ran the campaigns.
Demo videos, step-by-step guides, one-pagers and data sheets. Blogs and SEO pages that get found, webinars and talks that get people in the room.
My role: Wrote and produced the content.
How I work
Customers don't buy features, they buy what's in it for them. I find that first, then craft the message, and build the launch assets.
I turn a complicated product into one idea a customer gets at a glance: a demo, a one-pager, a single sentence.
Launch day is the start. I stay on it through onboarding and adoption until customers get their first win.
About
I enjoy seeing things from the perspective of the customer. If it doesn't make sense for the customer, we're doing something wrong. Outside of work I am a father to two amazing boys. I enjoy cooking, riding my motorcycle and having a good time with my family.
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